New Year Part at the London eye
Diwali get together!!!!!..
Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
by Fred Joyal
Fred Joyal is CEO of 1-800-DENTIST and author of "Everything is Marketing: The Ultimate Strategy for Dental Practice Growth." As the industry's foremost expert on dental consumer marketing, Fred has lectured at dental tradeshows nationwide and is a regular contributor to various print and online publications. In addition, he has written over 200 television and radio commercials and interacted with thousands of the most successful dentists across the country. Under Fred's leadership, 1-800-DENTIST has matched millions of consumers with the right dentist, giving him the insight into the mindset of the modern dental patient.
Based on hi sbest-selling book, "Everything is Marketing: The Ultimate Strategy for Dental Practice Growth," this course is power-packed, information-rich and filled with easy to implement ways to take your practice to the next level. The resonating concept in this course is that every element of your office, even the seemingly mundane, is part of your total marketing strategy. Recognizing this simple fact is the key to crafting a marketing plan that works.
HIGHLIGHTS
-The difference between marketing and advertising and how both are crucial to your practice
-Becoming a lifestyle enhancer to help your patients enjoy their lives to the fullest
-Why patients leave and how only you can keep them from straying
-Moving beyond patient satisfaction and creating relationships that last
-Staff attitude begins with you
-Word power - saying things the right way pays off big
MASTERING ADHESION DENTISTRY
Dr. Bertolotti has been credited with single handedly changing the face of dentistry. His formula is highest quality, efficient, esthetic, minimally invasive dentistry. Adhesion replaces tooth destruction. This one day program will put you on the fast-track to making many changes. Give patients more of what they want and less of what they don’t want while providing you better hourly returns, doing stress-free dentistry.
Raymond L. Bertolotti received his D.D.S. degree from the University of California, San Francisco, after working as a Ph.D. metallurgical and ceramic engineer at Sandia National Laboratories. He is currently Clinical Professor in Biomaterials Science at the University of California and conducts a private practice in San Leandro . Much of his private practice is involved with conservative crown and bridge techniques and adhesion dentistry.
Dr. Bertolotti is perhaps best known for introducing “total etch” to North America in 1984. He also introduced Caries Detector in 1984, Panavia in 1985, tin plating in 1989 and self-etching primers in 1992. The sectional Contact Matrix system, “Microprime”, “Microetcher” sandblasting and intraoral tin-plating are also his innovations.
Dr. Bertolotti has published extensively in journals such as the American Dental Association, International Journal of Prosthodontics, Journal of Dental Research and Quintessence International, as well as authoring four dental textbook chapters. He is a Fellow of the American Academy of Dental Materials, a Fellow of the American College of Dentists, a Fellow of the Pierre Fauchard Academy , and an Accredited member of the Academy of Cosmetic Dentistry. He is also on teh Reality Editorial team. He is a well known international lecturer, having invitations to present lectures in over 30 countries.
WHAT YOU WILL LEARN:
The Latest Bonding Technology
-understanding self-etching primers
-incompatibility of bond/composite finally understood
-converting any bond to work compatibly with composites
-separate phosphoric etching is contarindicated
-permeable, supposedly "sealed dentin"
The Next Major Paradigm Shift in Dentistry: Ozone
-caries reversal with KaVo's Healzone
-no carious dentin removal
-suppress herpes labialis
-immediately stop hurt of canker sores
-stop root sensitivity immediately
-cure athlete's foot (non dental but why not?)
Flowable Composites
-why excessive shrinkage does not matter
-why flowable composites are the best first increment
-are GIC liners obsolete? Were they ever indicated?
-matrix improvements
-wedge may be contarindicated
-handling contact on wide preps
The Sole Source of Post-op Sensitivity in Direct/Indirect Restorations
-eliminate sensitivity entirely
-compelling reasons to throw out your disinfectants (this one alone could easily be worth the cost of admission many times over)
-new concepts in lab work
The New Porcelains and Pressed Ceramics
-sorting out the choices
-a new material with the strength of Inceram but the esthetics of Empress 2
-why Empress 1 is usually a poor choice for veneers but a great choice for crowns
-Empress 2 - why original Empress is often the preferred choice
Porcelain Veneers after 20 years
-how to treat the tetracycline cases with conservative veneers
-sectional veneers are often teh answer (with 10 year recalls to prove it)
AND MUCH MUCH MORE
Infection Control & The Dental Practice Act
Speaker: Rodney M. Stein
Owner of OSHA Review, Inc. (1992 – Present), a business specializing in regulatory compliance in California that provides dental and medical products and services. Publisher of OSHA Review, a publication for medical/ dental employers to provide compliance information and training to meet various regulations for employee health and safety, and includes Continuing Education Credits for dental license renewal in California
Owner and provider of the Spore Check System, a biological spore testing service for monitoring autoclaves in dental offices. Endorsed by the California and Texas Dental Associations’ membership services organizations.
Director of Dental Affairs, California Dental Association (1984-1992). Responsible for the management of regulatory affairs and membership departments.
Dental Practice Act Course Description:
Yes you van fight city hall. Don’t like a Dental Board rule? Want to do something about it? The course will integrate the Board’s rule making process as the required elements of Section 1017(a) are discussed. Individual cases of dentists, names changed to protect the innocent, whose licenses have been suspended or revoked, will be given as case studies. Will you agree with the board’s decision or would you have voted differently? Become a California Dental Board Member for a day, actually two hours, and see how difficult some of the board’s decisions are to make. It’s not as easy as you think! Warning: This course will require active interaction from all participants and will challenge your current thoughts about the Dental Board.
Infections Control Course Outline:
I. Review of California Code of Regulations Section 1005, minimum standard for infection control in dental offices, by each subsection.
II. Emphasis on germ theory and effective disinfection techniques
A. Causes of Infectious Diseases
B. Infectious diseases in health care facilities
1. Nosocomial infections
2. Hospital infection rates compared to dental offices
C. Preventing nosocomial infections
D. Principles of Disinfection
E. Chemical disinfection; types and techniques
F. Identification and use of chemical disinfectants (Pesticides)
III. Disinfection requirements and techniques comparison
"Treatment Diversity & Practical Clinical Applications in the Restoration of Posterior Teeth"
Speaker: Dr. Richard G. Stevenson
7 CE credits
Implant Placement & Restoration from Start to Finish
Speakers: Dr. Jaime L. Lozada Dr. Matthew T. Kattadiyil
During this lecture participants will learn:
1. How to create straight-line access that will expedite the endodontic process.
2. The multiple benefits of piezo electric ultrasonics.
3. Which ultrasonic tips are ideal for endodontic application.
4. The difference between landed and non-landed rotary files.
5. How to “machine” or “mill” an endodontic preparation.
6. The benefits of developing “endodontic synchronicity” between a machined preparation and a cone.
7. The multiple advantages of performing a constant .04 taper preparation.
8. A new adhesion based obturation technique.
9. How best to restore an endodontically treated tooth.
10. Most importantly of all, how to perform endodontics in such a manner that you do not compromise the long-term retention of the tooth. In fact, learn how to do endodontics so that you actually enhance the long-term retention of the tooth.
As part of this program, participants will have the opportunity to confirm their understanding of these techniques preparing and obturating simulated canals in plastic blocks.